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MEETUPOLOGY: Lead Generation & Local Marketing Using Meetup
Quick Start
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Course Breakdown ... Who, What, When, Where, Why and How (5:13)
What is the SFN formula? (9:55)
The benefits of launching a network using the SFN formula
CASE STUDY: Fall Tradeshow - Mayor and others share feedback on SFN Formula (2:01)
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MEETUPOLOGY (tm) Articles
42 Easy Networking Tips
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Foundational Concepts
The philosophy behind the SFN formula
A Simple Formula For Networking Success
Why choose a network built around the SFN formula?
Other benefits of building a networking using the SFN formula
The equipment you will need to run your event (7:41)
Section review
Using Meetup To Run Your Network
The main SFN design schema
Tips for running a Meetup
Sending and Managing Emails With Meetup (12:51)
Scheduling an Event Using Meetup (Tips & Tricks) (11:49)
The importance of photos and tagging members after an event (4:33)
The basic group settings in Meetup (7:41)
Managing Your Stats, Polls and Promotions in Meetup (6:08)
The importance of setting TOPICS and the 72HR "deadline" (3:49)
Managing Content Visibility and Venues (2:11)
How to edit the appearance of your Meetup (5:30)
Managing Member Roles, Features and Sponsors (4:50)
Why you should NOT use Pages and the Discussion boards. (7:34)
Managing your Meetup member settings (4:56)
Section review
Best Practices For Running Your Networking Group
How to handle the event intermission presentation
Your networking group is not a democracy
Changing the rules of "dress code" and why you might do it (5:25)
The Importance of a fixed schedule
Your Pre-Event Checklist
The morning after your first event
Your Post-Event Checklist
Building Your Email Lists
How to handle requests for freebies (4:28)
How to make money with your network
The SFN 50/50 Draw
Section review
Marketing
Branding considerations for your networking group (7:05)
The monthly marketing plan
How to write a post-event blog or email
Finding your voice and the importance of authenticity (7:03)
Your networking group is not a PSA service!
Section review
Events and Venues
How to choose the right venue for your event
How to pitch a venue on letting you use their space for free (8:09)
How to run your network event
Event management of the registration process (7:24)
How to run the "door prize giveaway"
CASE STUDY: What a typical monthly event looks like. (0:28)
CASE STUDY: What you can achieve when things get really big (The Tradeshow) (6:51)
Section review
BONUS MATERIALS: Memes, Email Swipes & Social Media Updates
Networking memes for use in your marketing
How to use the email swipes (2:19)
Sample Social Media Updates
How to run your network event
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