[Case Study] The Bloody Mary Mix Chatbot

A behind-the-scenes look at how this production chatbot was designed, built and tested.

How We Designed, Built & Tested This Successful Marketing Chatbot

In the Spring of 2020, my business partner and I began work on a new client chatbot. Its purpose, to engage prospects in a conversation, share recipes and encourage the purchase of a unique Bloody Mary Mix. The bot went into production the first week of November 2020 and immediately began delivering on its promise.

"The bot results blew us away. It immediately generated sales and give us warm leads. And it continues to introduce our product to potential customers every day – virtually on autopilot." –- Keith Trimels, Marketing Manager, Cirino’s Bloody Mary Mix

With our client's permission, this case study and video series shares the facts and figures to date and takes you behind the scenes showing you how we designed, built and tested the Bloody Mary Mix chatbot. The bot is live as of this case study.

James Burchill
Co-Founder Chatbot Forge Inc.

[UPDATE] Added 3,057 new contacts in the last 30 days!


Your Instructor


James Burchill
James Burchill

Simplifies complexity, streamlines systems and digitizes business processes. He's authored multiple bestselling books and courses, teaching more than 32,000 students in over 160 countries.

Today, James is also an Approved ManyChat Agency Partner and builds conversational AI-enhanced chatbots helping SMBs generate leads and automate their omnichannel marketing.

For fun James enjoys creating digital art, cooking for his friends, programming text adventure games, and when the weather allows, exploring Canada on his Honda NC750X motorcycle.


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