[Case Study] The Bloody Mary Mix Chatbot
A behind-the-scenes look at how this production chatbot was designed, built and tested.
How We Designed, Built & Tested This Successful Marketing Chatbot
In the Spring of 2020, my business partner and I began work on a new client chatbot. Its purpose, to engage prospects in a conversation, share recipes and encourage the purchase of a unique Bloody Mary Mix. The bot went into production the first week of November 2020 and immediately began delivering on its promise.
"The bot results blew us away. It immediately generated sales and give us warm leads. And it continues to introduce our product to potential customers every day – virtually on autopilot." –- Keith Trimels, Marketing Manager, Cirino’s Bloody Mary Mix
With our client's permission, this case study and video series shares the facts and figures to date and takes you behind the scenes showing you how we designed, built and tested the Bloody Mary Mix chatbot. The bot is live as of this case study.
Co-Founder Chatbot Forge Inc.
[UPDATE] Added 3,057 new contacts in the last 30 days!
Bestselling Author, Instructor & Technologist
James C. Burchill has been a technical consultant, instructor, software developer and database analyst since 1987. He's authored three best-selling books and over a dozen courses. Since 2014, he's helped more than 32 thousand people become more productive and profitable. He's a passionate supporter of local business, producing numerous free events and a local TV show. James is also a certified NLP, marketing automation and productivity coach. When he's not working, James enjoys exploring Canada on his motorcycle, digital painting, and cooking for his friends.
PreviewIntroduction and overview of this client's chatbot (6:27)
StartThe FB advert driving conversations and the stats so far (14:00)
StartFirst look around the flows, folders and structure (26:29)
StartThe system level, welcome and default flows (5:36)
StartThe first contact flow (23:35)
StartContact flows 2 through 5 (8:41)
StartChecking SMS numbers, recovering convos and zaps (6:52)
StartThe order more mix flow (and handling glitches) (14:01)
PreviewUsing a bot to test a bot, the harness flow (12:42)